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How to Uncover Hidden Legal Job Opportunities and Stand Out in Your Attorney Job Search

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For the past several years, I have been interacting with attorneys who are looking for jobs on a daily basis. I have also been working with recruiters, who find attorneys jobs. After many years of working with various attorneys, it often occurs to me that those who get the best jobs do their job search in an unconventional way: The best thing is to avoid doing what everyone else is doing when it comes to looking for a job. By far, the most effective strategy for getting a job is to look where other attorneys are simply not looking.
How to Uncover Hidden Legal Job Opportunities and Stand Out in Your Attorney Job Search
 

Attorneys who do things differently from everyone else often get the best jobs. I have seen this so many times it is difficult to believe. There are many unemployed attorneys who believe a job search should be done in a certain way. Often, the attorneys who learn to do things in a different way get the best results. To expand on this mindset, check out these top legal job search strategies that outline effective, unconventional methods for attorneys. Attorneys who do things differently from everyone else often get the best jobs. I have seen this so many times it is difficult to believe. There are many unemployed attorneys who believe a job search should be done in a certain way. Often, the attorneys who learn to do things in a different way get the best results. For additional insights, see this transcript on Seven Proven Strategies for Attorneys to Secure, Retain, and Advance in Legal Jobs.

In the Art of War, Sun Tzu defines eight types of ground on which combat can occur. In terms of your job search, two of the most interesting are Deadly Ground and Heavy Ground. One high-impact option for graduates is a judicial clerkship; learn more about its long-term effect in Judicial Clerkship Career Impact.

  • An excellent and very effective way to win any war is to go undetected into enemy territory before attacking. You use the element of surprise to win the war. This is what Sun Tzu called “Heavy Ground.” Sun Tzu believes this is the best kind of battle. This is considered a battle of “art”.

  • In Deadly Ground, two forces meet face to face to fight and there is no means of escape. The battle is one of brute force and there are generally going to be heavy casualties on both sides. Sun Tzu believes this is the worst kind of battle. A deadly ground battle is without “art” and allowing this to happen reflects poorly on the commander of the troops.

 

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In a Heavy Ground battle, a weak force can paralyze a much stronger one. Most people are taught to march in “unison” and do things in the same manner as everyone else. This is very common in the job market. People go to large websites and apply for jobs. They use the same recruiters. They look to others to understand what they should be doing, and how they should be conducting their job search. What I would propose is that you fight a heavy ground battle to find a job. Once you understand these strategies, check out The Hidden Job Market for Attorneys to learn more about where the best opportunities often hide.

You should fight a heavy ground battle because it will help you win and get a job where you otherwise might not. For example, if you are fighting on “deadly ground,” you will be competing based on the strength of your resume alone compared to other resumes the law firm has seen, and the timing of when the law firm has seen your resume. The problem with this is that you are not giving yourself any discernible edge compared to other applicants, beyond what you already have. Instead, you are simply competing “face-to-face” with other applicants for the same job. The one with more firepower will win. In most cases, you are likely to lose. A complementary tactic is uncovering hidden legal job opportunities, which can reveal firms not actively advertising but still in need of help. Alongside hidden job tactics, it’s wise to understand how to overcome attorney rejection in the legal job market so you avoid common pitfalls.

One of the most upsetting things to any form of established order is guerrilla warfare. It is something that we read about and hear about in the news on a daily basis: For attorneys aiming to maximize their chances, our article on The Hidden Job Market for Attorneys: How BCG Gets Over 80% Interview Rates explains why most job openings never reach public job boards.

  • Humvees getting blown up on roads in Iraq.

  • People flying airplanes into buildings in New York.

  • Soldiers popping out of bushes and killing American troops during the Vietnam War.

In fact, ‘terrorists’ seem to be all we hear about these days. Virtually every day I pick up a paper, I read about one terrorist or another blowing something up, or killing someone. Terrorists are everywhere and it is something that defines our world. Terrorists, by definition, are people fighting guerrilla wars. The United States is currently fighting guerrillas in Iraq and Afghanistan. Before that, we were fighting guerrillas elsewhere. We will always be fighting guerrillas.

Why do you think we keep reading about guerrillas? The reason is that guerrilla warfare works. Anytime you fight someone in a way that breaks the rules they are accustomed to, it forces them to develop new rules, and you introduce elements of surprise and uncertainty. Both of these make it very difficult for your opponent. BCG has built its methodology on these same principles; explore the ultimate guide to BCG Attorney Search for an inside look. Discover how candidates successfully navigate hidden opportunities using BCG’s approach in Why Just About Every Candidate Who Follows BCG's System Gets Interviews and Hired.

In American textbooks, one of the things young children study at a young age is the guerrilla warfare that American colonists used against the British in the American Revolutionary War (1775-1783), also known as the American War of Independence. At the start of this battle, the British military was widely considered the strongest military in the world. Prior to this battle, Britain had defeated France in the French and Indian Wars and thus, secured a place as a world superpower. In contrast, the Americans largely consisted of hunters, merchants, and farmers, who only volunteered to fight when the battles got close to their homes. Another way to enhance your strategy is to understand the strengths of different support models — Attorney Placement vs. Attorney Recruiting compares which approach best exposes hidden opportunities.

The British troops had been taught to fight facing their enemies in open fields side by side. This military etiquette was something originally developed by Frederick the Great. The British also wore bright red uniforms into the fight. Under the British style, they would walk shoulder to shoulder and when they got close, say 50 yards, they would level their musket and fire at the colonists. However, the colonists began fighting “Indian style,” hiding behind trees and firing at the British when they were lined up like this.

American settlers were completely outnumbered by the British, and if they had fought in a conventional manner, they would have probably never won a battle. In order to win, the American settlers organized small groups of men who would fight small battles and then quickly retreat. In the American Revolution, the Americans would fire on the British while hiding in fields, from behind trees, and other locations. This made the Americans hard targets. They would kill a few British and then retreat. In larger battles, the British would line up to fight while the guerrillas would attack the flanks of the enemy and then retreat. They would ambush supply wagons, British messengers, and settlements of British Loyalists.

These guerrilla tactics are widely believed to have helped America win the American Revolution. They caught the British completely off guard and were criticized by them for not fighting fairly in the war. The colonists learned to fight this way mostly from fighting with the Native Americans. According to John Ferling, author of Almost a Miracle, The American Victory in the War of Independence:

“The colonists learned how to minimize the chances of an enemy ambush, sometimes employed a hit-and-run style of fighting, often utilized a mobile strategy, and not infrequently adopted terror tactics that included torture; killing women, children, and the elderly; the destruction of Indian villages and food supplies. In time, warfare in the colonies came to be associated with a manner of fighting that England’s career soldiers variously called ‘irregular war,’ ‘bush war,’ or simply the ‘American way of war.’”

Also, the typical belief of the British was that war should be fought in a “gentlemanly” way. In this belief, hiding behind bushes, targeting officers, and so forth was not a strategy that the British believed in. However, the colonists did not agree, and they fought differently. Officers in the British army were considered more like gentlemen than soldiers, and they were used to the comforts of life in England. They were given these comforts even when marching near the battlefield. The Americans ultimately ended up winning the war, of course, and the United States was established as a country.

It is ironic that the Americans owe the establishment of their country to fighting as guerrillas, yet we are currently fighting guerrillas in various areas around the world. We are being fought against in the same way that we once fought.

When you are looking for a job, one of the most intelligent things you can do is search in a guerrilla-like fashion and fight the battle on “heavy ground.” In fact, nothing is more important than adopting this strategy when beginning your job search.
 


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A central part of my job search philosophy and one of the reasons I have been so successful as a recruiter in the past has been due to the fact that I helped my candidates get jobs on “heavy ground” rather than “deadly ground.” In every single year I recruited, I brought in over $1,000,000 in fees. It did not matter if it was a recessionary year or a good year; I never failed to bring in fees like this. I say this not to brag but to show you how important I believe a “heavy ground” battle is. I do not have a lot of the traditional skills that typical recruiters have. For example, I am more “academic” than social. I am also not the greatest networker. I also do not have great sales skills. But I have always understood the importance of fighting on “heavy ground” and if there is a secret to my success, this is it. I will explain this below.

In the legal job search realm, many attorneys are led to believe that recruiters who submit candidates to law firms without openings are “unethical” recruiters. Because this is so drilled into attorneys and young attorneys, many of these attorneys never get this out of their belief system once they become recruiters. Before they will try and submit any attorney to a law firm, the recruiter will first verify whether or not the law firm has an actual opening for that specific type of attorney. This is the way virtually every recruiter out there operates in the legal field. They only submit attorneys to law firms that actually have openings. Many candidates don’t realize the recruiter playbook. Here are 10 secrets legal recruiters don’t want you to know that can change how you work with them.

When I first started recruiting at BCG Attorney Search, it very quickly occurred to me that this did not make any sense whatsoever. The reason is because once a law firm had an opening, all the other recruiters in a given city would start submitting every candidate they could to the opening. They would also call a ton of attorneys in the city and start submitting all of the candidates they could possibly submit. The law firm would very quickly receive the majority of the qualified candidates in the city and have their pick among them. Generally, they would pick the attorney with the best qualifications out of the hundreds of candidates they had the opportunity to examine. The odds of any individual attorney getting the job were very slim. If you’ve been competing head-to-head without results, here’s strategic advice for attorneys struggling to find employment that shows how to pivot.

Whenever I was working with an attorney, my objective was to ensure they got a job. I knew from experience that if my candidate was competing against numerous other attorneys seeking a job at the same law firms, their odds of getting the job were going to be severely limited. Therefore, I started looking for jobs in unconventional places. For example, one day I read the San Francisco Daily Journal and an article quoted the partner of a small law firm to the effect of: “I have been in this business for 25 years and I have never seen more activity. We are so busy we have set up desks in the halls.”

I immediately sent two attorneys, who had been trying to find a job for over a year, to this law firm. One was a man who had not practiced law for five years because he had been discovered to be a polygamist and no one would hire him. He was a very talented attorney; however, this was widely known in the legal community. The other attorney I sent over to the law firm was a woman who had been sexually stalked and harassed by a professor in her law school. The law school had fired the professor and, unbeknownst to her, the law professor ended up getting a job at the law firm where she was scheduled to start working after graduation from law school. Incredibly, when she showed up to work at the law firm, the man was her boss again. She ended up quitting and later suing the firm, after the former law professor tried to break into her apartment one evening. Because of this lawsuit, which was widely known in the legal community, this woman was considered a pariah.

Both of these attorneys were eventually hired again and today have very successful careers. The law firm I sent them to had never used recruiters. Most recruiters would never have sent the attorneys there, because most recruiters would have required the firm to have official openings. The law firm hired these attorneys, and it was because I used a “guerrilla” tactic. One way to replicate this is learning how to analyze firm activity; this comprehensive guide to researching large law firms is a solid starting point. By having these attorneys compete on “heavy ground,” they got jobs. Had they applied in large law firms, their prior issues would have come out, and the firm would have simply chosen a “safer” alternative.

Doing your job search on “heavy ground” means applying to places to which others are not applying, finding openings others do not know about, and even sending your resume to places without current openings. For example, there are certain law firms that always look for certain types of attorneys, whether they be in intellectual property, litigation, or corporate. In addition, smart job seekers will often seek out jobs in smaller markets instead of larger markets when the market gets tough. They will be competing with fewer attorneys. This is just a good strategy.  For context, here’s the list of the 100 largest U.S. law firms ranked by revenue to help prioritize your outreach. If BigLaw is your target, review this roadmap to breaking into BigLaw for insights tailored to elite firms.


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The smartest thing you can do in your job search is find “heavy ground.” In the job sites I run, such as EmploymentCrossing.com, I always list the old job listings that companies and firms have posted in the past in a separate section of the website. The reason I do this is because I know that if they have had a certain opening in the past, they might have an opening in the future–or even right now. It is smart to apply to places that have had openings in the past concerning your area of expertise, even if the place does not have an official opening right now. Most people do not visit this portion of the site, though, because they are only interested in current job openings. Big mistake, in my opinion. Someone may have left the law firm and there may be a job opening that has not been advertised yet, or they may simply need more attorneys like you. You are much better off applying for this job right now (and without any competition) than applying for the job later, after it is posted publicly. We call this the EmploymentCrossing.com Archives, and I believe it is one of the best job search secrets out there.

When you do your job search on heavy ground, you are not competing with others. I am a firm believer in doing targeted mass mailings to get jobs. A targeted mass mailing means you send your resume (via mail) to companies or law firms which are likely to be interested in someone like you. You send it via mail because everyone else is sending emails. You apply to places that do not currently have openings. If the firm brings you in for an interview, you most often do not have any competition for the job because you have not sent your resume to the law firm in response to any actual job opening. A couple of my other companies, such as EmploymentAuthority.com and LegalAuthority.com, also help attorneys. They are incredibly effective. I do not think there is a more effective way to get a job. And if you plan to leverage recruiter support, this comprehensive guide to working with a legal recruiter outlines how to maximize that relationship.

I also love another site we have called Hound.com. This site posts jobs from law firm websites. Jobs on law firm websites are typically not advertised. When I see sites like CareerBuilder and Monster advertising on the Super Bowl, I am not impressed. What this means is that the law firms will be receiving hundreds of applications, and it is going to be much more difficult for you to find a job amongst all the competition. You need to apply to places that are not getting a lot of applicants. Since attorneys typically do not congregate on the career pages of law firm websites, this is a great way to get a job. You are going to have far more success and get more interviews and job offers from looking for jobs on law firm websites than on major job boards. Once those applications land you interviews, prepare with mastering the law firm interview process to ensure you stand out.

These heavy ground ways of getting a job are often criticized by the establishment and the “order” who believe everyone should get a job in the same way. They are called “a scam” or other similar names by people who do not understand their force. I have been personally criticized a great deal for the job search methods I promote and stand behind. The British criticized the colonists for the way they used to fight and called it “ungentlemanly” and so forth, looking upon it with disdain. The colonists fought on heavy ground and they won. The same thing happened to the Americans when they met the Vietnamese in Vietnam: The Americans lost to their opponent, who fought on heavy ground.

My goal is for you to succeed in your job search. Your job search needs to be fought and conducted on heavy ground. You are going to have far more luck and success doing a job search on heavy ground than fighting on deadly ground. I have based my entire career around this, and if you understand the incredible force of working on heavy ground, it will never take you long to find a good job. One way to unlock hidden opportunities is by ensuring you meet the qualifications for working with BCG Attorney Search.

To complement these tactics, review the Top 10 Legal Job Search Strategies, offering additional step-by-step methods to stand out in a competitive market.

 

THE LESSON

When myriad candidates are applying to limited positions, practicing unusual tactics in your job hunt will prove far more helpful than following the established routine and waiting for positions to come to you. Much like in military strategy, well-planned and unconventional moves can help you conquer your goals without suffering significant losses. You can land an excellent position by focusing on companies’ needs, rather than depending on job and recruiting advertisements. Senior attorneys can expand on these hidden-market strategies through Job Search Strategies for Senior Attorneys: Navigating Career Transitions and Securing New Opportunities.

 
QUESTIONS ANSWERED IN THIS ARTICLE
 

1. What is the main strategy for attorneys to find the best jobs?

The main strategy for attorneys to find the best jobs is to conduct their job search on "heavy ground." This means applying to places where others are not looking, finding openings that others do not know about, and even sending resumes to law firms that do not currently have advertised openings. This unconventional approach helps attorneys avoid direct competition and increases their chances of getting hired.
 

2. How does the concept of "heavy ground" from Sun Tzu's Art of War apply to a legal job search?

In Sun Tzu's Art of War, "heavy ground" refers to using strategic and unexpected tactics to outmaneuver the enemy. Applied to a legal job search, it means looking for job opportunities in unconventional places and applying to law firms without current openings. This approach allows attorneys to avoid the heavy competition typically found in advertised job openings and gives them a strategic advantage.
 

3. Why is guerrilla warfare used as a metaphor for an effective job search strategy in the article?

Guerrilla warfare is used as a metaphor because it involves unconventional, surprise tactics that catch the opponent off guard. Similarly, an effective job search strategy involves finding job opportunities where others are not looking and using creative methods to stand out. This approach helps attorneys avoid direct competition and increases their chances of securing a job.
 

4. What are some specific tactics mentioned in the article for finding job opportunities on "heavy ground"?

Specific tactics for finding job opportunities on "heavy ground" include applying to law firms that have had openings in the past, sending targeted mass mailings via postal mail rather than email, and focusing on smaller markets where competition is less intense. Additionally, utilizing resources like EmploymentCrossing.com Archives to find old job listings and applying to jobs posted directly on law firm websites are effective strategies. Discover additional ways to access hidden legal job opportunities by watching Unlocking Opportunities: Navigating the Maze of Legal Job Search with Precision, which offers practical techniques for uncovering roles that aren’t widely advertised.
 

5. How can avoiding conventional job search methods benefit attorneys?

Avoiding conventional job search methods can benefit attorneys by reducing the competition they face. Conventional methods, such as applying to advertised job openings or using the same recruiters as everyone else, put attorneys in direct competition with many other candidates. By using unconventional methods, attorneys can find unique opportunities and present themselves to potential employers without being compared to a large pool of applicants, increasing their chances of getting hired.
 
 

About Harrison Barnes

No legal recruiter in the United States has placed more attorneys at top law firms across every practice area than Harrison Barnes. His unmatched expertise, industry connections, and proven placement strategies have made him the most influential legal career advisor for attorneys seeking success in Big Law, elite boutiques, mid-sized firms, small firms, firms in the largest and smallest markets, and in over 350 separate practice areas.

A Reach Unlike Any Other Legal Recruiter

Most legal recruiters focus only on placing attorneys in large markets or specific practice areas, but Harrison places attorneys at all levels, in all practice areas, and in all locations-from the most prestigious firms in New York, Los Angeles, and Washington, D.C., to small and mid-sized firms in rural markets. Every week, he successfully places attorneys not only in high-demand practice areas like corporate and litigation but also in niche and less commonly recruited areas such as:

This breadth of placements is unheard of in the legal recruiting industry and is a testament to his extraordinary ability to connect attorneys with the right firms, regardless of market size or practice area.

Proven Success at All Levels

With over 25 years of experience, Harrison has successfully placed attorneys at over 1,000 law firms, including:

  • Top Am Law 100 firms such including Sullivan and Cromwell, and almost every AmLaw 100 and AmLaw 200 law firm.
  • Elite boutique firms with specialized practices
  • Mid-sized firms looking to expand their practice areas
  • Growing firms in small and rural markets

He has also placed hundreds of law firm partners and has worked on firm and practice area mergers, helping law firms strategically grow their teams.

Unmatched Commitment to Attorney Success - The Story of BCG Attorney Search

Harrison Barnes is not just the most effective legal recruiter in the country, he is also the founder of BCG Attorney Search, a recruiting powerhouse that has helped thousands of attorneys transform their careers. His vision for BCG goes beyond just job placement; it is built on a mission to provide attorneys with opportunities they would never have access to otherwise. Unlike traditional recruiting firms, BCG Attorney Search operates as a career partner, not just a placement service. The firm's unparalleled resources, including a team of over 150 employees, enable it to offer customized job searches, direct outreach to firms, and market intelligence that no other legal recruiting service provides. Attorneys working with Harrison and BCG gain access to hidden opportunities, real-time insights on firm hiring trends, and guidance from a team that truly understands the legal market. You can read more about how BCG Attorney Search revolutionizes legal recruiting here: The Story of BCG Attorney Search and What We Do for You.

The Most Trusted Career Advisor for Attorneys

Harrison's legal career insights are the most widely followed in the profession.

Submit Your Resume to Work with Harrison Barnes

If you are serious about advancing your legal career and want access to the most sought-after law firm opportunities, Harrison Barnes is the most powerful recruiter to have on your side.

Submit your resume today to start working with him: Submit Resume Here

With an unmatched track record of success, a vast team of over 150 dedicated employees, and a reach into every market and practice area, Harrison Barnes is the recruiter who makes career transformations happen and has the talent and resources behind him to make this happen.

A Relentless Commitment to Attorney Success

Unlike most recruiters who work with only a narrow subset of attorneys, Harrison Barnes works with lawyers at all stages of their careers, from junior associates to senior partners, in every practice area imaginable. His placements are not limited to only those with "elite" credentials-he has helped thousands of attorneys, including those who thought it was impossible to move firms, find their next great opportunity.

Harrison's work is backed by a team of over 150 professionals who work around the clock to uncover hidden job opportunities at law firms across the country. His team:

  • Finds and creates job openings that aren't publicly listed, giving attorneys access to exclusive opportunities.
  • Works closely with candidates to ensure their resumes and applications stand out.
  • Provides ongoing guidance and career coaching to help attorneys navigate interviews, negotiations, and transitions successfully.

This level of dedicated support is unmatched in the legal recruiting industry.

A Legal Recruiter Who Changes Lives

Harrison believes that every attorney-no matter their background, law school, or previous experience-has the potential to find success in the right law firm environment. Many attorneys come to him feeling stuck in their careers, underpaid, or unsure of their next steps. Through his unique ability to identify the right opportunities, he helps attorneys transform their careers in ways they never thought possible.

He has worked with:

  • Attorneys making below-market salaries who went on to double or triple their earnings at new firms.
  • Senior attorneys who believed they were "too experienced" to make a move and found better roles with firms eager for their expertise.
  • Attorneys in small or remote markets who assumed they had no options-only to be placed at strong firms they never knew existed.
  • Partners looking for a better platform or more autonomy who successfully transitioned to firms where they could grow their practice.

For attorneys who think their options are limited, Harrison Barnes has proven time and time again that opportunities exist-often in places they never expected.

Submit Your Resume Today - Start Your Career Transformation

If you want to explore new career opportunities, Harrison Barnes and BCG Attorney Search are your best resources. Whether you are looking for a BigLaw position, a boutique firm, or a move to a better work environment, Harrison's expertise will help you take control of your future.

Submit Your Resume Here to get started with Harrison Barnes today.

Harrison's reach, experience, and proven results make him the best legal recruiter in the industry. Don't settle for an average recruiter-work with the one who has changed the careers of thousands of attorneys and can do the same for you.


About BCG Attorney Search

BCG Attorney Search matches attorneys and law firms with unparalleled expertise and drive, while achieving results. Known globally for its success in locating and placing attorneys in law firms of all sizes, BCG Attorney Search has placed thousands of attorneys in law firms in thousands of different law firms around the country. Unlike other legal placement firms, BCG Attorney Search brings massive resources of over 150 employees to its placement efforts locating positions and opportunities its competitors simply cannot. Every legal recruiter at BCG Attorney Search is a former successful attorney who attended a top law school, worked in top law firms and brought massive drive and commitment to their work. BCG Attorney Search legal recruiters take your legal career seriously and understand attorneys. For more information, please visit www.BCGSearch.com.

Harrison Barnes does a weekly free webinar with live Q&A for attorneys and law students each Wednesday at 10:00 am PST. You can attend anonymously and ask questions about your career, this article, or any other legal career-related topics. You can sign up for the weekly webinar here: Register on Zoom

Harrison also does a weekly free webinar with live Q&A for law firms, companies, and others who hire attorneys each Wednesday at 10:00 am PST. You can sign up for the weekly webinar here: Register on Zoom

You can browse a list of past webinars here: Webinar Replays

You can also listen to Harrison Barnes Podcasts here: Attorney Career Advice Podcasts

You can also read Harrison Barnes' articles and books here: Harrison's Perspectives


Harrison Barnes is the legal profession's mentor and may be the only person in your legal career who will tell you why you are not reaching your full potential and what you really need to do to grow as an attorney--regardless of how much it hurts. If you prefer truth to stagnation, growth to comfort, and actionable ideas instead of fluffy concepts, you and Harrison will get along just fine. If, however, you want to stay where you are, talk about your past successes, and feel comfortable, Harrison is not for you.

Truly great mentors are like parents, doctors, therapists, spiritual figures, and others because in order to help you they need to expose you to pain and expose your weaknesses. But suppose you act on the advice and pain created by a mentor. In that case, you will become better: a better attorney, better employees, a better boss, know where you are going, and appreciate where you have been--you will hopefully also become a happier and better person. As you learn from Harrison, he hopes he will become your mentor.

To read more career and life advice articles visit Harrison's personal blog.


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